iPhone 7 will be equipped with 4-inch compact version

Foreign media once again came to do four inches Apple iPhone rumors. With Hou Kaiji Securities (KGI Securities) analyst Kuo Ming-pool also released a similar message. Nicknamed the "World's Best Apple analyst," the Kuo Ming-pool in a report revealed that Apple will launch a four-inch entry-level iPhone 7.

Kuo Ming-pool said, this iPhone pricing or four inches lower, but the body will not use plastic materials used iPhone 5c, and the use of metal materials, and equipped and iPhone 6s and iPhone 6s Plus the same "A9" process device. In addition, this new machine is likely not equipped with the latest 3D Touch function.

Considering his prediction has always been accurate, the iPhone 7 Release 4 inches versions of the message is likely to come true. In 2015, after another phone screen 4.7 inches, 5.0 inches starting today, if Apple really Release 4.0 inches version, it seems very outdated. However, various factors, the launch version of the iPhone 7 4.0 inches and very worth understanding. Whether all angles user habits, market factors, product layout point of view, a version of the iPhone 7 4.0 inches are reasonable existence.

4 inch closer look at the market, no one except the iPhone

Throughout the entire smartphone market, still selling the screen is 4.3 inches or 4.5 inches below the phone is almost only Apple and Microsoft. Although Microsoft has Lumia series of ultra-low-end machine sits one hundred yuan, but the basic configuration of the lower, functional defects, weakness and Apple in 2013 launched the campaign today still in the market veteran iPhone 5s match. Some kind of perspective, the entire market and can also be used in the sale of 4-inch intelligent machines just iPhone 5s so a it.

More noteworthy is that, iPhone 5s Apple's total sales in the first quarter of fiscal year 2015 (ie in 2014 Q4), the only accounts to 10%, but the proportion in the second quarter, actually jumped by 20% . IPhone 5s visible degree of popularity high. A few days ago called "big-screen phone Sturm und Drang years, mobile phones are gradually returning to the small screen? "The article, the author referred to the current mobile phone market, a large part of the small screen in power attracted the lack of choice screen user problems. The article got a lot of iPhone 5s user's identity, showing that small screen strong machine on the market is indeed still has a lot of fans.

For this part of Apple's past personally nurtured user habits and market size, Apple naturally will not give up easily. IPhone 7 launched in September next year when, according to the law in the past Apple's product line, iPhone 5s will be the shelves. Who will fill the gap in this market segment is particularly crucial. In this case, a 4.0 inches version of iPhone 7 seized the opportunity, in fact just right.

Even Kuo Ming-pool also believes that the market demand is still the iPhone's small screen presence, from the first half of 2016, Apple will begin mass production of small-screen iPhone. In other words, this small screen iPhone or one of the new generation of iPhone will be available as a series published in September 2016.

Such an iPhone 7 and the iPhone 5s before the old users, is an acceptable and in line with demand. For Apple, such a product is a card 4.0 inches, dominate the small-screen market of defense for. Apple's future in the small-screen market can still unrivaled in the world.

And as a wingman, the backdrop of Apple empire glory

Thus a 4.0-inch iPhone 7 and the iPhone 5s before the old users, is an acceptable and in line with demand. Apple empire is concerned, it is a big brother to bring the status of "wingman." Such a positioning of the product and the iPhone 5c was basically the same.

Recalling the 2013 with the launch of iPhone 5s and iPhone 5c, in a sense is what Cook is to increase sales to go a good move. Through a variety of promotional efforts for six months, people on the iPhone 5c impression totally stay in cheap level, when the conference was held, iPhone 5c meaning eye-popping. At the same time, revolutionary iPhone 5s will be more people concerned, and it must be a priority under comparison, so that iPhone 5s in no other brand mobile phone case has been set off promotion to promote its own brand, which is the library g to go one step wonderful chess, had praised his talent for marketing.

From the perspective of absolute sales point of view, iPhone 5c of bleak also just relative to the Big Brother iPhone5s, compared with the same period of the flagship Android and Windows Phone camp, iPhone 5c still dominate. March 2014, AppleInsider website quoted sources as saying the fourth quarter of 2013, sales of iPhone 5c actually exceeded four months listing all Android flagship phone, reaching 12 million. Samsung Galaxy S4 to 9,000,000, Nokia WindowsPhone phone to 8.2 million, LG G2 is only 2.3 million.

4.0 inches of the iPhone 7 iPhone flagship machine as "wingman" role is to raise the status of flagship, Apple set off the glory of the empire. Seen in this light, Apple introduced 4.0-inch iPhone7 likely purpose is iPhone 5c, as do a "card bit of work." Reference iPhone 5c though quickly plummeted 3,000 yuan price stall after the listing, 4.0-inch iPhone 7 will be able to play on the 4000-5000 yuan file Andrews flagship machine, at 2000-3000 yuan Andrews hit mid-range models, a large extent, played the role of a card and pinned in the market.

Kuo Ming-pool even claimed that Apple has a 4-inch iPhone 7 set sales targets before the end of the year from 20 million to 30 million of. Although the current forecast premature, but the contrast reference iPhone 5c listed four months before the end of the sales volume of 12 million, so an iPhone 7 will probably be more attractive.


For Apple, 4 inches, 4.7 inches, 5.5 inches combination models can achieve full coverage of the market, which for the rich product line, covering a larger market crowd also helped. If iPhone7 be a series of high-end flagship model, the low-end models and then make a killer, covering 2000-6000 yuan market, the competition for every siege to achieve a comprehensive coverage of high-low groups, sub-groups to deal with more and needs of the market segments. IPhone7 such a change might really bring the mobile phone market upside down.

Of course, this possibility is very small, if Apple really need to rely on low prices to grab market, this weakness will probably be Apple's innovative low-cost which is only a trick to it.


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